In 2021, Allegro wanted to update all their packaging, starting with the tea line. There were a couple stipulations for the tea refresh: I could not change the logo (aside from dropping the trademark symbol), and I could not change the main color of each tea. Since there are over 25 teas in the set, this was how a lot of shoppers quickly identified which tea they were looking for on shelf.

The refresh coincided with a new tea packing machine, so I needed to create new dielines for the cartons and envelopes, and work with our production team to make sure everything would run on the equipment smoothly.